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living shop sign - full length copy

It’s not often these days that I come across a shop sign that I love but I saw a great one recently, while walking through the souks of Aleppo. It wasn’t your average enseigne but rather a beautiful young boy sitting on a stool by the entrance of a rather elegant shop, decked out in almost every single item of traditional Syrian clothing, from the sherwal (baggy trousers that have been translated for westerners at different times by great couturiers), to the embroidered cap, to the striped gilet and striped tunic. He sat there quite impassive, neither ushering people in nor doing or saying anything to encourage would-be buyers to go inside. I looked at him quite intrigued, wondering why he was dressed this way then it dawned on me that he must be advertising the clothes and fabrics inside the shop. And he was!

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